Fashion · Installation
A room of unfinished things.
- Client
- Virgil Abloh
- Industry
- Fashion
- Output
- Experiential
- Year
- 2024
A tribute installation, in collaboration with the estate, designed to honor the late designer’s working process and influence — not as a retrospective, but as a working studio.
The approach
A reconstructed studio space populated with unfinished pieces, sketches, and recorded voice notes. Designed to be experienced over 25 minutes per visitor.
The outcome
Visited by 38,000 people over six weeks. Coverage included cultural press well beyond the fashion vertical. The piece traveled to two additional cities.
Results
- Visitors, 6 weeks
- 38K
- Average dwell time
- 25min
- Tour to date
- 3 cities
