From Instagram to Twelve Stores in Four Markets
- Client
- By Far
- Industry
- Fashion & Luxury
- Output
- Experiential
By Far had built a devoted following on Instagram but had no physical world. They wanted to evolve the brand into a global boutique retailer without flattening what made it distinctive.
DE-YAN led creative strategy, concept development, store design, production, and global rollout for By Far. This included taking on the concept store in West Hollywood as well as localized flagships in London, Paris, and Shanghai, each distinct in materiality and mood. Ultimately, DE-YAN designed and built a total of twelve stores across three continents, with a retail identity system built to flex by market without losing the brand.
- 12
- Stores
- U.S. , China, Europe
- Markets
