A Luxury Brand That Speaks to You
- Client
- DearMax
- Industry
- Fashion & Luxury
- Output
- Creative Strategy
DearMax needed an identity that could challenge heritage cashmere houses while maintaining its mission of personalization, philanthropy, and sustainability.
DE-YAN built the full brand identity from the ground up including visuals, typography, packaging, web design, and campaign development. DearMax launched with the visual authority to sit alongside heritage houses while still remaining distinct and true to itself.
