005A Luxury Brand That Speaks to You
- Client
- DearMax
- Industry
- Fashion & Luxury
- Output
- Creative Strategy
DearMax needed an identity that could challenge heritage cashmere houses while standing for something categorically different—personalization, philanthropy, sustainability.
DE-YAN built the full identity from the ground up: brand, typography, packaging, web, and campaign. Correspondent in tone, personal rather than distant. DearMax launched with the visual authority to sit alongside heritage houses while standing apart from all of them.
