034A House Party Made for the Internet
- Client
- Fenty Skin
- Industry
- Beauty
- Output
- Experiential
Fenty Skin was launching during a moment when physical events weren’t possible. The brief: create something that felt like a real party, not a livestream.
DE-YAN built a virtual house party where guests could discover the product at a custom Fenty Spa shop, have AI bartenders mix recipes from their own at-home ingredients, meet on a live DJ dancefloor, and catch surprise appearances from Lil Nas X and Rihanna’s inner circle—with the chance to meet Rihanna herself for the most engaged guests.
- Webby Award
- Winner
