002Four Years, Five Launches, One Keynote
- Client
- Snap Inc.
- Industry
- Consumer Tech
- Output
- Live
In 2020, the world had shut down, and Snap had 30 days to rethink what a keynote could be.
DE-YAN produced the first virtual keynote by a Fortune 500 company, streaming live to half a million viewers and inviting the world into Snap's community at a moment when no one knew how. That proof of concept became a four-year, top-priority partnership, DE-YAN leading creative strategy, branding, interactive components, and end-to-end experience design across five product launches and four Snap Partner Summits, each year raising the bar on what a tech keynote could look and feel like.
- 500K
- Live viewers, year one
- +78%
- Annual viewership growth
- +220%
- Earned media, year one
Snap Summit 2024
Snap Summit 2023
Snap Summit 2020
