
028 · Consumer Tech
Meta
Meta Lab

029 · Beauty
Louis Vuitton
LV Beauté

002 · Fashion & Luxury
Versace
Versace Shanghai

004 · Fashion & Luxury
KidSuper
KidSuper Flagship

009 · Gaming
House of Hype
House of Hype

007 · Consumer Tech
Google I/O

005 · Media & Entertainment
Puma
Puma World Cup

003 · Media & Entertainment
NBA
NBA 2K Royal Court

030 · Consumer Tech
Luma
Luma Dream Brief

016 · Fashion & Luxury
Louis Vuitton
Louis Vuitton X

003 · Media & Entertainment
YouTube
Youtube Brandcast

001 · Financial Services
American Express
Alicia Keys

013 · Gaming
Riot Games
League Of Legends

EST. 2014
DE-YAN is an award-winning global brand experience studio shaping the next era of human connection. With a collective of 150+ specialists throughout North America, Latin America, and the EU, we design and build experiences that move people and move culture. For over a decade, our studio has set the benchmark for how ambitious brands across luxury, fashion, tech, and more connect with their customers and drive measurable growth. In an industry obsessed with automation and efficiency, DE-YAN believes the future belongs to brands that create something real.
MEASUREMENT
For more than a decade we have seen firsthand how experiential work, works. And now we have the proof.
News

Read how DE-YAN delivered a World Cup hit for Puma

Luma AI · 2026 press coverage. Read on Ad Age

Read how DE-YAN delivered a World Cup hit for Puma

EST. 2014
DE-YAN is an award-winning global brand experience studio shaping the next era of human connection. With a collective of 150+ specialists throughout North America, Latin America, and the EU, we design and build experiences that move people and move culture. For over a decade, our studio has set the benchmark for how ambitious brands across luxury, fashion, tech, and more connect with their customers and drive measurable growth. In an industry obsessed with automation and efficiency, DE-YAN believes the future belongs to brands that create something real.
DE-YAN's phased, end-to-end approach combines strategy, creative, technology, motion, graphic design, and production under one system. Unlike our competitors, we work from conception through execution. Because we bring strategy, creative, technology, and production into the same room from day one, we can create cohesive, intentional, ambitious work that delivers on our initial promise. That’s the secret to our success, and ultimately, yours.
MEASUREMENT
For more than a decade we have seen firsthand how experiential work, works. And now we have the proof.
In April 2026, DE-YAN commissioned the industry's largest independent study to measure what live experience actually does to a buyer's relationship with a brand. In partnership with Avasta, we found that 89% of buyers said a live experience was the reason they purchased, while the experience itself amplifies all other marketing channels. No other channel comes close. That study has been published and accredited by the Marketing Accountability Standards Board. Which means you can read it HERE.
Try it for yourself. Calculate your business's experiential ROI with our Experience Revenue Impact Calculator. Adjust your category, budget, reach, and horizon. The model returns the predicted revenue impact, multiplier, conversion, and cost per influenced buyer in real time.
Modeled revenue impact
$27.2M
Estimated incremental revenue attributable to the activation across the selected horizon, modeled on Avasta category coefficients with 95% confidence interval.
Data last updated 2026-05-04
News

Read how DE-YAN delivered a World Cup hit for Puma

Luma AI · 2026 press coverage. Read on Ad Age

Read how DE-YAN delivered a World Cup hit for Puma