Android XR Takes Over the Las Vegas Sphere
- Client
- Industry
- Consumer Tech
- Output
- Motion
Google partnered with DE-YAN to concept and develop a large-scale creative campaign for the launch of Android XR: an immersive takeover of the Las Vegas Sphere during CES.
DE-YAN developed the creative strategy, visual language, and narrative direction for Android XR's takeover of the Las Vegas Sphere throughout CES, working closely with Google's Events & Experiences team to deliver a custom 60-second animation. The team explored multiple creative territories to optimize performance for the Sphere’s unique format.
- 60 second
- Animation
- 1 week
- activation
