016LVMH’s Most Successful Experience Ever Built
- Client
- Louis Vuitton
- Industry
- Fashion & Luxury
- Output
- Experiential
Louis Vuitton wanted to celebrate 160 years of the brand and its extraordinary history of artist collaborations with something that matched the scale of the legacy.
DE-YAN went from concept to reality in three months, transforming 15,000 sq ft on Rodeo Drive into a shoppable retrospective. Across two floors and ten immersive rooms, the experience showcased generations of Louis Vuitton's artist collaborations through interactive installations, immersive visuals, and full scenic design. Each room was its own world, built to drive discovery and social sharing among a Gen Z and millennial audience. Upstairs, a pop-up store let visitors shop the experience directly. What opened as a 90-day pop-up ran 135 days, and the spatial language DE-YAN built continues to inform LV roadshows globally.
- 500,000
- attendees
- 7X
- onsite sales lift
- 90 → 135 days
- extended run
