AR Fashion’s First Major Cultural Moment
- Client
- Snap Inc.
- Industry
- Fashion & Luxury
- Output
- Experiential
Vogue and Snapchat needed to show how AR could advance the world of fashion.
DE-YAN designed the full exhibition curated by Edward Enninful, debuting first at Cannes in 2022 before traveling to Los Angeles and London Fashion Week in 2023. Eight designer rooms including Gucci, Balenciaga, Dior, Versace, and Stella McCartney each featured bespoke Snapchat AR lenses for virtual try-ons and interaction with archival looks. The inaugural edition generated 48M+ AR lens views globally.
- 48M+
- AR lens views globally
- 8
- designers on display
- 3 editions
- Cannes, Los Angeles, and London Fashion Week
