Reimagining Google’s Biggest Marketing Conference
- Client
- Industry
- Consumer Tech
- Output
- Experiential
Google needed their biggest marketing conference to feel like an enticing event rather than a tradition convention.
DE-YAN led creative development across the entire campus: keynote and spotlight stages, product demonstrations, welcome moments, food and beverage environments, branded activations, wayfinding, environmental graphics, and the concert stage. Every touchpoint was designed to balance innovation, learning, entertainment, and community, while still feeling authentically Google throughout.
