029Louis Vuitton’s Beauty Debut
- Client
- Louis Vuitton
- Industry
- Beauty
- Output
- Experiential
Louis Vuitton was making its debut into cosmetics under Dame Pat McGrath and needed interactive technology experiences worthy of the maison's inaugural beauty pop-up.
DE-YAN built two experiences. First, the SoHo Corner held a movement-responsive installation that targeted guests’s five senses, including smell. The immersive sound and video installation reacted to guests with dynamic light and color. Next, the personalized shade-matching quiz directing customers to their ideal LV Rouge, Baume, or Ombres product.
- 4,373
- Lipstick Interactions
- 35.5 sec
- Average Interaction Time
- 1,428
- Shade Quiz Completions
