011A Campaign Turned Global Takeover
- Client
- Moncler Genius
- Industry
- Fashion & Luxury
- Output
- Motion
Moncler needed to present its Genius collections in a format that matched the scale of the moment. Not simply a streamed event, but a global campaign that made geography irrelevant.
DE-YAN led the global campaign for MondoGenius, developing the CGI and 2D motion design language that carried the campaign across roughly 800 deliverables, including global takeovers of Times Square, Trafalgar Square, and Shibuya. Eleven designer collections from five cities came together under a single creative thread, hosted by Alicia Keys.
- 11
- Designers
- 5
- Cities
