010Louis Vuitton Takes over Madison Square Garden
- Client
- Louis Vuitton
- Industry
- Fashion & Luxury
- Output
- Experiential
Louis Vuitton needed a launch moment for its first-ever NBA collaboration, one that matched the scale of both brands.
DE-YAN took over Madison Square Garden entirely: custom digital content across the perimeter LED and overhead screens, full set design and decor, and a virtual shopping experience built by filming and 3D scanning the LV set installed inside the arena. The result was a fully explorable virtual store that let shoppers anywhere in the world walk through Madison Square Garden itself and shop the collection inside it.
- Madison Square Garden
- Venue
- Digital Content · 3D Scan · 360 VR
- Deliverables
