The First-Ever FIFA Halftime Show
- Client
- FIFA
- Industry
- Media & Entertainment
- Output
- Motion
DE-YAN designed the graphics for FIFA's first-ever World Cup Halftime Show, staged during the Spain vs. Argentina final at MetLife Stadium in front of 80,000 fans and over 5 billion viewers worldwide.
DE-YAN partnered with Done+Dusted, Global Citizen, FIFA, and Chris Martin of Coldplay to design, illustrate, and animate all show graphics for both the arena and broadcast of the FIFA World Cup final. The team built a distinct visual identity for each act while holding the show together as one continuous narrative which moved from Madonna to Shakira & Burna Boy, BTS, Jason Sudeikis, Justin Bieber, and a Muppets/Sesame Street performance with the New York Philharmonic and Gustavo Dudamel, closing with an original Coldplay song performed alongside the PS22 Chorus. The show reached 80,000 fans live at MetLife Stadium and over 5 billion viewers worldwide, marking the first Halftime Show in FIFA World Cup history.
- 80,000
- Fans
- 5 billion
- views worldwide
