019A Traveling Cathedral for Basketball
- Client
- NBA
- Industry
- Media & Entertainment
- Output
- Experiential
The NBA wanted an activation tied to All-Star Weekend that could travel to international markets in subsequent seasons.
DE-YAN built a 25,000 sq ft "house" organized into eight interactive rooms: locker room, court, archive, broadcast. The build was modular, designed for shipping and full rebuild on a five-day cycle. Combined attendance across launch and one international leg exceeded 180,000. Player engagement was unprompted and broadcast-quality.
- 180K+
- Combined Attendance
- 5 days
- Rebuild Cycle
- 25,000 sq ft
- Footprint Per City
