Retail · Permanent Installation
A flagship that breathes,
- Client
- LVX
- Industry
- Retail
- Output
- Experiential
- Year
- 2025
LVX wanted a Manhattan flagship that wouldn’t just sell product but would teach customers how to think about luxury lighting as a category.
The approach
A 22,000 sq ft space organized as five climate-controlled rooms, each demonstrating a different lighting principle. Daily live demos by in-house engineers.
The outcome
Foot traffic exceeded projections by 3.4×. Average dwell time of 38 minutes vs. industry standard of 8. The space became the brand’s most cited touchpoint in CRM data.
Results
- Foot traffic vs. projection
- 3.4×
- Average dwell time
- 38min
- Permanent footprint
- 22k sqft
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