Gaming · Stage Design · Live
A stadium for a digital sport,
- Client
- Riot Games
- Industry
- Gaming
- Output
- Live
- Year
- 2025
Riot needed a Worlds finals production designed for two audiences simultaneously: 60,000 in the building and 100M+ concurrent streamers worldwide.
The approach
A stage built around a 360° camera-friendly volume, with augmented reality registration that worked on broadcast feed without spec-suit calibration. AR characters appeared on the field in real time.
The outcome
Peak concurrent stream of 6.4M, the highest in esports history. Earned media reached an estimated $42M. The AR system has been retained as core IP for future events.
Results
- Peak concurrent stream
- 6.4M
- In-venue audience
- 60k
- Earned media value
- $42M
Related work
