Beauty · Pop-up · Activation
A four-day sensory laboratory.
- Client
- La Mer
- Industry
- Beauty
- Output
- Live
- Year
- 2025
La Mer wanted a high-touch activation in Hong Kong tied to a new product, designed to land in the press while delivering qualitative lift in brand affinity.
The approach
A four-day appointment-only atelier with five chambers, each tied to a single sensory dimension of the formula. Experts on hand in each room.
The outcome
Brand affinity scores increased 31% among attendees over a 60-day window. The activation generated coverage in Vogue, Harper’s Bazaar, and Robb Report.
Results
- Brand affinity, 60-day
- +31%
- Sensory chambers
- 5
- Activation duration
- 4 days
