Food & Beverage · Activation
An evening in the cellar.
- Client
- Hennessy
- Industry
- F&B
- Output
- Live
- Year
- 2024
Hennessy wanted a single-night activation tied to a new release of Paradis, designed for high-net-worth and trade press only.
The approach
A reconstructed cellar room set inside a Paris mansion, scored with bespoke music and a tasting program designed by the maître de chai.
The outcome
Conversion to allocation-list customers exceeded 80% of attendees. Coverage was placed in Robb Report, Wine Spectator, and Wallpaper.
Results
- Allocation-list conversion
- 80%+
- Single activation
- 1 night
- Tier-one press
- 3 placements
