Fashion · Installation
A serpent made of light.
- Client
- Bulgari
- Industry
- Fashion
- Output
- Motion
- Year
- 2024
Bulgari wanted a global activation for the Serpenti collection that traveled to four flagship cities and could be reconfigured for each retail context.
The approach
A 12-meter LED-and-mirror serpent sculpture, choreographed to a five-minute sound and light score, modular for different ceiling heights and store footprints.
The outcome
Footfall at flagships during the installation period rose 84%. The piece is now a permanent IP asset and travels to new cities annually.
Results
- Flagship footfall, install period
- +84%
- Sculpture length
- 12m
- Activation tour
- 4 cities
Related work
