Fashion · Activation · Installation
A century of three rings,
- Client
- Cartier
- Industry
- Fashion
- Output
- Motion
- Year
- 2026
Cartier’s Trinity ring turned 100. The maison wanted a global activation that traveled to Tokyo, Paris, and New York — and didn’t feel like the same exhibition three times.
The approach
Three culturally-distinct interpretations of the same idea, each designed locally and built to a shared technical spec. Visitors moved through five sensory rooms tied to the ring’s three colors of gold.
The outcome
Combined attendance across three cities exceeded 240,000. Press value was estimated at $18M. The activation extended to a touring partner program with 40+ retail windows.
Results
- Visitors across 3 cities
- 240K+
- Earned media value
- $18M
- Retail window partners
- 40+
Related work
