Thinking · 2026
Notes from the field.
Perspective on brand experience, culture, and how people connect with brands. New articles published as the work warrants.
Featured · Brand Experience
What is a Brand Experience Studio? (And why the difference matters for your brand)
A definition for the category, why it now exists as a category, and how it differs from the agency, the production company, and the design firm.
Apr 22, 2026 · 6 min read · DE-YAN Strategy
Research
The Proof: Why Experiential Marketing Outperforms Every Other Channel
A short summary of the Avasta study findings — what was studied, what it shows, and why it should change how you allocate brand investment.
· 5 min
Process
The Last 10%: Why the Best Brand Experiences Aren’t Built, They’re Calibrated
A look inside DE-YAN’s production discipline — and what separates a competent activation from one that produces real cultural lift.
· 7 min
