# DE-YAN — Full Corpus Source: https://www.de-yan.com Generated: 2026-09-06 Description: A global brand experience studio. Strategy, design, creative technology, and production — built end-to-end, in-house. ## Manifesto DE-YAN is a global brand experience studio shaping the next era of human connection. With teams across North America, Latin America, and the EU, we bring together strategy, design, creative technology, and production to create experiences that move people and move culture. For over a decade, DE-YAN has set the benchmark for how ambitious brands connect with their customers and drive measurable growth. In an industry obsessed with automation and efficiency, DE-YAN believes the future belongs to brands that create something real. With deep roots in fashion, luxury, beauty, and lifestyle, DE-YAN balances concept and craft across six key disciplines — all rooted in Creative Strategy and a deep understanding of culture. ## The Six Disciplines DE-YAN organises its work around six disciplines. On any given engagement two or three of them are running at once under one creative direction. ### D-01 — Creative Strategy URL: https://www.de-yan.com/capabilities#creative-strategy The brief before the brief. Creative strategy at DE-YAN starts upstream, before the deck, before the design, and often before the brief is fully formed. We work with brands to clarify the business problem, audience behavior, cultural context, and emotional truth that the experience needs to answer. That strategic foundation shapes everything that follows: the world, the story, the environment, the content, the technology, and the way success is measured. The strategy is how we make sure the work is not just beautiful, but also necessary. Our strategists use workshops, immersions, research, positioning, narrative, and long-term platform thinking to help brands define what they should build, why it matters, and how it can create measurable impact over time. Services: - Creative Concepting - Brand Experience Strategy - Partnership Strategy - Experience Mapping - Digital & Innovation Strategy - Content Strategy Applications: - Brand platforms & manifestos - Cultural intelligence & insight - Activation strategy & creative briefs - Audience & partnership architecture ### D-02 — Experiential URL: https://www.de-yan.com/capabilities#experiential Experiences are the fastest and most effective way for brands to connect with their audience in a meaningful way. Experiential design is where DE-YAN started. We build physical worlds into experiences people can enter, feel, share, and remember. This includes flagship retail spaces, runway productions, pop-ups, tour stages, brand activations, and permanent installations. Architecture, lighting, sound, choreography, and narrative get treated as one craft, in one room, by one team. Because everything sits inside one studio, the idea stays intact from concept through execution. The result isn’t simply a decorated space or a one-off event. It’s a fully realized brand world built to move people, create cultural relevance, and deepen connection over time. Services: - Retail Activations - Runway Productions - Pop-Ups - Tour Production - Brand Experiences - Trade Show - Permanent Installations Applications: - Flagship retail & pop-up architecture - Runway & presentation production - Tour design & stage architecture - Permanent brand environments & museums ### D-03 — Creative Technology URL: https://www.de-yan.com/capabilities#creative-technology Software, hardware, and the seams between them. Built in-house, end-to-end, ready to ship. DE-YAN runs a full creative technology team. Engineers, motion designers, fabricators, and machine learning practitioners work under the same roof as strategists, designers, and producers. That proximity means we can promise that what we sketch is what gets built. DE-YAN designs and builds the tools that the work runs on: real-time generative systems, projection-mapped environments, custom mobile applications, AI-routed creative pipelines, and the live-show infrastructure that makes a single moment feel inevitable across thousands of touchpoints. Services: - Creative Concepting - Tech Production - Gaming Experiences - Short & Long Format Experiences - Interactive & Responsive Art - Projection Mapping - Mobile Applications - Motion Capture - XR Production - Live Show / Concert - Custom & OTS AI Expertise - VR & AR Applications: - Real-time generative installations - Mobile companion apps for activations - Custom AI tooling for creative routing - Volumetric & motion-capture pipelines ### D-04 — Motion URL: https://www.de-yan.com/capabilities#motion Frame-perfect storytelling at every length and aspect. From broadcast spot to vertical short, written, shot, and finished here. Motion design at DE-YAN spans concept development, campaign creation, 2D animation, CGI, AI workflows, ad post-production. This means that the writing room, storyboarding, set designing, editing, VFX, color correction, and finishing are all under one roof. We produce broadcast spots, episodic content, social series, documentary content, launch films, keynote visuals, and real-time visual environments designed to live across screens, stages, physical spaces, and digital platforms simultaneously. Because the same studio handles concept, capture, and post-production, motion work moves at the speed of the idea rather than at the speed of the supply chain. Services: - Broadcast Spots - Episodic Content - Social Series - Post Production - Editorial - VFX - Color Grading Applications: - Hero broadcast & digital spots - Episodic & serialized social content - Documentary & behind-the-scenes - In-house VFX, color, & finishing ### D-05 — Graphic Design URL: https://www.de-yan.com/capabilities#graphic-design Visual identity and graphic design that works everywhere, from logos to packaging to a billboard on Sunset. A DE-YAN brand system is built for how the real world experiences your brand. We build brands from the ground up and create scalable design systems that flex across campaigns, keynote stages, retail environments, digital platforms, packaging, and immersive experiences. This means type, composition, motion, signage, editorial, and environmental graphics work together as a unified system. Our designers ship across mediums including print, screen, signage, and fabrication, so the system they design accounts for every place the mark eventually shows up. Services: - Brand Identity - Editorial - Print - Packaging - Environmental - Wayfinding - Digital Design Applications: - Brand identity systems - Editorial & publication design - Packaging & product graphics - Wayfinding & environmental graphics ### D-06 — Production Services URL: https://www.de-yan.com/capabilities#production-services The engine behind every discipline. Producers, fabricators, and engineers who make impossible work ship on time. Production is not the last phase at DE-YAN, it’s embedded from the beginning. Producers, fabricators, technical directors, and engineers work alongside strategy and creative from day one so ambitious ideas can actually exist in the real world. Permits, freight, fabrication, vendor management, technical planning, and on-site execution make up the invisible infrastructure behind every experience. DE-YAN’s production team is built for complexity and takes on work like global tentpole events, retail environments, multi-city launches, and large-scale immersive brands. We deliver end-to-end on in-house projects and can be engaged as a white-label production partner when an unusually complex build requires it. Services: - Creative Strategy - Concept Development - Design Development - Program & Partnership Dev - Producing - Permitting - Logistics - On-Site Production Applications: - End-to-end production for in-house projects - White-label production partnership - Permitting, logistics, & on-site coordination - Custom fabrication & build-out ## Process — Four Phases DE-YAN's four-phase operating model: Frame, Stress Test, Make It Real, Make It Matter. Each phase is a self-contained discipline; all run on one timeline. ### 001 / FRAME — Define the Brief We start upstream with brand, audience, culture, and business objectives. Through workshops, conversations, and market context, DE-YAN defines the strategic foundation everything else is built on. Creative strategy is not a phase for us. It's how we produce ambitious, defensible work. And every project ships with a Hyperion measurement plan so that we’re defining success from the beginning. Includes: - Brand & audience strategy - Cultural & competitive read - Objectives, KPIs & success metrics ### 002 / STRESS TEST — Push the Idea Until It Holds It’s easy to make an idea work in a deck. At DE-YAN, we make sure that they’ll work in the real world, too. We build, test, and iterate early and often, ensuring that the concept works in practice as well as in theory. Prototypes, pre-vis, and on-set tests happen well before production begins. Includes: - Concept & storyboard development - Interactive & spatial prototypes - Pre-vis, mocks & on-set tests ### 003 / MAKE IT REAL — Close the Gap Between Idea and Execution DE-YAN doesn’t hand ideas off. We carry them through. Creative, design, technology, and production operate as one integrated system under one roof, so that what gets built is exactly what was intended. Includes: - Production & post (film, CGI, sound) - Fabrication & spatial build-out - Custom software & experience tech ### 004 / MAKE IT MATTER — Turn Moments into Systems We track how people feel, behave, and respond. These are the things that actually matter. That data feeds directly back into the work through Hyperion, DE-YAN’s proprietary measurement platform. So a single experience doesn't end; it evolves into a system that improves, scales, and compounds over time. Includes: - Behavior & sentiment tracking - Performance dashboards - Iteration cycles & v2 roadmap ## Frequently Asked Questions URL: https://www.de-yan.com/about#faq ### Do you only work on events? No. DE-YAN designs across environments:retail, pop-ups, flagship openings, brand launches, permanent installations, content systems, and digital experiences. Anything where a brand can be experienced, not just seen. ### What is the difference between an experiential agency and a brand experience studio? A brand experience studio designs end-to-end systems across strategy, environment, content, and technology that scale and evolve over time. An experiential agency focuses on moments: a single event or activation, brought to life and handed off. DE-YAN is a brand experience studio. This means we think in systems, designing the before, during, and after of any given experience, while also measuring the commercial outcome. ### How early should we involve a brand experience studio? As early as possible. Ideally during strategy, before the brief is final. DE-YAN works upstream, where the constraint that matters most gets defined. The earlier we’re in the room, the more ambitious and defensible the work becomes. ### Why do you even have a FAQ? Honestly? Because LLMs love it. FAQs help us show up better in AI-driven search, so here we are. Sorry. We did write these ourselves, though. ### Why does DE-YAN do more than experiential? Because experiential isn't always the answer. Live experiences are one of the fastest, most impactful ways to build meaningful connections between brands and people, but the real starting point is always the business problem. Sometimes that's better solved through a campaign, a virtual layer, a rebrand, or something else entirely. DE-YAN has an in-house team across strategy, creative, design and technology that helps navigate that decision because what drives impact and commercial ROI matters more than any one format. ### How does DE-YAN measure the success of a brand experience? Through HYPERION, DE-YAN’s proprietary measurement platform. We track behavior, sentiment, and revenue impact, not just attendance or impressions. That data feeds directly back into the work, so each experience improves the next. ### Does DE-YAN handle production in-house? Yes. DE-YAN is a fully integrated brand experience studio: strategy, creative, technology, film, fabrication, and live production all under one roof. The same team that draws the line is the team that builds it on the floor. That removes friction, speeds up timelines, and protects the idea through execution. ### What kind of brands does DE-YAN work with? DE-YAN works with brands where experience plays a central role in building culture, driving business, and shaping perception. Our clients span luxury, fashion, technology, automotive, gaming, entertainment, and consumer brands, but they all share one thing in common: they strive to create moments people remember. From immersive brand worlds and experiential retail environments to product launches and global conferences, we help companies translate business objectives into experiences that move people, and move the needle. ### Can DE-YAN work with an existing agency or partners? Very much so. DE-YAN integrates seamlessly into existing teams. We can deliver end-to-end as a lead studio, but we're equally comfortable as a specialist partner, bringing strategy, creative, technology, or production capability where it’s needed most. ### What is a brand experience studio? A brand experience studio designs and builds the full arc of how a brand is experienced by people. This means that strategy, spatial design, creative technology, motion, identity, and production all work as one cohesive system. In practice, this might look like a runway production for a luxury fashion brand, an innovative flagship environment, a boundary-pushing virtual experience, or a brand film shot at four thousand frames per second. Sometimes it’s all of those things for the same client. What makes DE-YAN a brand experience studio isn’t that we do all of it. It’s that everything we do is built around one question: will this actually land with a real person in the real world? That filter is what more than a decade of designing and building experiences has taught us. We can come in at the brief, at the conceptual stage, or at the final build. ## Selected Work - FIFA · World Cup Halftime Show (Media & Entertainment) — https://www.de-yan.com/work/world-cup-halftime-show - Louis Vuitton · Louis Vuitton X (Fashion & Luxury) — https://www.de-yan.com/work/louis-vuitton-lvx - La Mer · Miracle Broth (Beauty) — https://www.de-yan.com/work/la-mer-lab - Louis Vuitton · Louis Vuitton X NBA (Fashion & Luxury) — https://www.de-yan.com/work/louis-vuitton-x-nba - Riot Games · League Of Legends (Gaming) — https://www.de-yan.com/work/league-of-legends - House of Hype · House of Hype (Gaming) — https://www.de-yan.com/work/hyperspace - Lemme · Lemme Brand Identity (Health & Wellness) — https://www.de-yan.com/work/lemme - Meta · Meta Lab (Consumer Tech) — https://www.de-yan.com/work/meta-lab - Snap Inc. · Snap x Vogue (Fashion & Luxury) — https://www.de-yan.com/work/snap-x-vogue - Versace · Versace Shanghai (Fashion & Luxury) — https://www.de-yan.com/work/versace - Moncler Genius · Moncler Genius (Fashion & Luxury) — https://www.de-yan.com/work/moncler-genius - Ferragamo · Ferragamo SoHo Flagship (Fashion & Luxury) — https://www.de-yan.com/work/ferragamo - By Far · By Far Retail (Fashion & Luxury) — https://www.de-yan.com/work/byfar - Puma · Puma World Cup (Media & Entertainment) — https://www.de-yan.com/work/puma - Travis Scott · SNL x Travis Scott (Media & Entertainment) — https://www.de-yan.com/work/snl-travis-scott - Tommy Hilfiger · Icons of Tomorrow (Fashion & Luxury) — https://www.de-yan.com/work/tommy-hilfiger - American Express · Alicia Keys Paris Show (Financial Services) — https://www.de-yan.com/work/alicia-keys - Louis Vuitton · LV Beauté (Beauty) — https://www.de-yan.com/work/louis-vuitton-beaute - YouTube · Youtube Brandcast (Media & Entertainment) — https://www.de-yan.com/work/youtube-brandcast - Louis Vuitton · Volez, Voguez, Voyagez (Fashion & Luxury) — https://www.de-yan.com/work/volez-voguez-voyagez - Tianren Shanshui Park · MC Waltz (Media & Entertainment) — https://www.de-yan.com/work/mc-waltz - Louis Vuitton · Virgil Abloh Tribute (Fashion & Luxury) — https://www.de-yan.com/work/virgil-memorial-show - KidSuper · KidSuper Flagship (Fashion & Luxury) — https://www.de-yan.com/work/kidsuper - Snap Inc. · Snap x Disney (Consumer Tech) — https://www.de-yan.com/work/snap-x-disney - Luma · Luma Dream Brief (Consumer Tech) — https://www.de-yan.com/work/luma - Big Face · Big Face Coffee Shop (Retail) — https://www.de-yan.com/work/bigface - Alicia Keys · Alicia Keys Munich Show (Financial Services) — https://www.de-yan.com/work/alicia-keys-munich - Genesis · Magma (Automotive) — https://www.de-yan.com/work/genesis - Samsung · Samsung YOUniverse (Consumer Tech) — https://www.de-yan.com/work/samsung - Dior · Dior x Guggenheim (Fashion & Luxury) — https://www.de-yan.com/work/guggenheim-x-dior - Dior · Dior Runway (Fashion & Luxury) — https://www.de-yan.com/work/dior - Fenty Skin · Fenty Skin Party (Beauty) — https://www.de-yan.com/work/fenty-skin - NBA · NBA 2K Royal Court (Media & Entertainment) — https://www.de-yan.com/work/nba - Meta · Meta Beach (Consumer Tech) — https://www.de-yan.com/work/meta-beach - DearMax · DearMax Brand Identity (Fashion & Luxury) — https://www.de-yan.com/work/dearmax - Nicopanda · Nicopanda (Fashion & Luxury) — https://www.de-yan.com/work/nicopanda - Google · Google I/O (Consumer Tech) — https://www.de-yan.com/work/googleio - Google · Google Marketing Live (Consumer Tech) — https://www.de-yan.com/work/google-marketing-live - Google · Android XR x Sphere (Consumer Tech) — https://www.de-yan.com/work/android-xr - Meta · Meta Connect (Consumer Tech) — https://www.de-yan.com/work/meta-connect - Snap Inc. · Snap Partner Summit (Consumer Tech) — https://www.de-yan.com/work/snap-summit ## Contact General: hello@de-yan.com Press: press@de-yan.com Careers: join@de-yan.com Offices: New York · Belgrade · Los Angeles · Toronto · São Paulo